"Sears" is embossed on both sides of the handle, as well.
It's just one of those things that helps connect me to a generation or two before. This is kin to hand-washing dishes. My grandmother moved into a condo that finally had a dishwasher but does she use it? No. She prefers the way she's always done dishes and that's by hand. She feels she can get them done faster and put away far ahead of the time it would take to load the dishes in a dishwasher and run it through a cycle.
When we go down to the lake cottage, I have to hand wash the dishes because we don't have a dishwasher. A few years ago when we remodeled the kitchen, my husband wondered if I'd like to have a dishwasher installed and I said no because really, I enjoy doing it the old-fashioned way. But that's pretty much just down there. At home I like the modern conveniences for the most part except for this hand mixer. This has sure gotten a lot mileage lately!
Do you have a vintage item in your kitchen you choose to use over something current?
If you noticed the pie plate, I have two and they will be going into the antique shop for March's First Friday. Message me if you'd like first dibs on them!